The prominent OP and ED are pretty distinctive calling cards of anime in general, and seem to play a fair part in the mystique of certain shows. As such, it’s unsurprising that when the time comes for comparing and criticizing, we hand out our imaginary awards to the best of these sequences. Which at least leads us to think about what we like in OP/EDs – and since I’m still composing my thoughts on the recently concluded Druaga and Kurenai, that’s today’s topic. And since it’s a massive topic, I decided to arbitrarily narrow it down to EDs.
Anyway, when we think about what we want from the sequence, there’s a reconciliation to be made between atmospherics and the need to grab viewers. Not every show fits an enticingly poppy introduction after all. That conflict’s inevitably going to define the OPs – but the ED doesn’t have to entice the viewer in the same way. Perhaps that just leads to EDs being less striking?
One wonders, can you “sell out” at the end of an episode? If Kurenai seems to try to start each episode by tricking viewers into thinking it’s a kooky harem (when it’s really a kooky harem with beatings, incest, elegance and gratuitous theme-porn), why the pop ED? Is there any excuse for not using the ED to retain atmosphere, to conclude with a fitting tone?
What’s the ED really for? Making the (managed) transition from ‘fin’ -> life? It’s nice to have a period in which to reflect. The ED can provide an ambience, summing up the style of the show at the end. It’s like signing off at the end of a letter – an issue of tone. Not that we need to be thinking at the end, in fact it might be best not to. Perhaps that’s what Kurenai’s doing, making us forget how much shorter the episode would’ve been if only Benika had remembered to pack her gun. Pop as a slap in the face, a reminder that it’s just fun after all.
Certainly the issue of style makes the ED more than just a good or bad audiovisual sequence. Ideally it becomes part of the experience of being a regular watcher – whether or not we spend our spare time talking about it (except when a merciful Tadashi cut it from Kurenai). It’s something to feel fond of, something to slip into time after time. Or have jump out at you time after time, closing off each slice of show with neat regularity. It can make a good thing better.
The Natsukashii article I linked to above spoke of an emotional attachment to EDs, they were part of the experience. And the originals, in series with multiple EDs, came to hold a mystique – their style defined our idea of the series and our expectations. That idea of the series as a journey you go on – as something to feel nostalgia for, a memory which somehow excedes the sum of its episodes, that’s something which relies on attachment to certain things, sounds, characters – anything that’s repeated.
Let’s go back to Eds as thinking time. How far should the ED intrude? Mushishi and Shigurui have strikingly minimalist EDs. Mushishi’s ending allows us to sit and ponder the show. It serves a similar function to the soothing closing to Kino’s Journey (or Kabia, or Haibane Renmei) – melodicism can be as medititive as mimalism. Which couldn’t be further away from Shigurui’s stark closing – which has you left only with the cruel nihilism which preceded. It’s aggressively blank where Kino is comforting, it challenges the viewer to think (unsexy) thoughts.
Not that thinking time really = clever show. Many of the best shows are great fun. Gurren-Lagann just had to rock out at the end, Haruhi popped out legendarily, FLCL was the Pillows sound really (just like this blog is unnecessary italics). What these shows do is reassert the fun, give you the feeling that you could watch the episode all over again. That’s the joy of pop really, and shows which do achieve The Fun are right to go for it.
Perhaps those fun EDs work so well because it’s tricky to tie a repeated ED to episodes which go in different dramatic directions? Kino, Mushishi and Shigurui (although I’m only part-through the latter two) seem to have a unifying aesthetic. Kino’s world is always beautiful, Mushishi doesn’t drop a sudden cliffhanger, Shigurui seems unlikely to pander to its audience. The ED contributes to this feeling, but it also reflects the content. The tone is fixed over the series, but that isn’t always the case. Perhaps, if the tone of the episodes varies a fair deal (as in Kurenai), it’s really for the best to forget what just happened and dance our way out every week?
In the end, I’m left with very little to conclude with. ED’s can matter, they shape the experience in a small way, and are a pretty important piece of packaging to get right. The ED is still a part of every show I’ve liked or loved, except for the fansubbed Kurenai. They matter, they can be cool, cool things are cool, great insights are not forthcoming. Did you expect this post to go somewhere? Are you disappointed? Depressed? Suicidal? Good. Let us retain aesthetic unity.
Serious Motherfucking Business.


I’ve worked scoring some indie films, and directors really seem to like the idea of credits as “thinking time,” as you call it, or maybe “discussion time.” Few seem to want to get in the way of that.
Anime, being weekly and living in a crowded market for your attention, might be making a last-ditch effort to catch the ear and eye, hence Kurenai’s apparent incongruity.
Then again, Kurenai was all about contrasts, and maybe the combination of the jaunty pop and the absolutely fascinating shamisen tune over the “next episode” preview was just a reminder of that.
On the other other hand, you have something like Kyouran Kazoku Nikki, which obviously put some effort into it just to be silly and clever (each character gets their own ED).
9 times out of 10, though, it seems like the directors and studios aren’t thinking much about the ED at all…
By: otou-san on June 23, 2008
at 5:40 pm
I was going to include a bit on film credits in here, but wasn’t ready to introduce the complexities of audience leaving the cinema, film credits being so long, the general lack of pictures etc. The weekly TV attention cravings are key to the distinction though.
On Kurenai I’m thinking it was more that hope at catchiness thingie than thematic considerations. I massively prefer the style in the preview, but I can see why the producers might want to have their cake and eat it by mixing styles – being fun and serious. I hadn’t heard of KKN, but that sounds nice – and at least shows some thought went into things.
By: coburn on June 23, 2008
at 9:12 pm
Like I said, unless it pops out to me instantaneously, I barely listen to the EDs.
But maybe, after this post, I’ll take them more seriously?… nah. Serious motherfucking business indeed.
By: Os on June 24, 2008
at 12:00 am
Think of the love that went into some EDs, the dedication. The agonising decisions made by starving directors, the bleeding hands of the sweatshop children who painstakingly animated each frame, in the hope of making your favourite show a bit better. Your conduct is a disgrace and I hereby excommunicate you from the church of serious.
By: coburn on June 24, 2008
at 3:30 pm